Our vision statement is simple: “Changing Lives for Good by the Power of God’s Word” We know that it is what God has given us and pray that it will continue to be the heart of all that we do. We believe God has called us to reach every person, every place, every moment of the day with His life changing Word. After the launch of national Christian radio in 2009, we now look to the future and to God’s provision for the fulfilment of the second part of Ian Mackie’s vision: “After the darkness of winter, spring breaks forth and for us the hope of revival is just around the corner. This was the second promise God gave me all those years ago; that there would come a time when throughout our nations people would turn to God in their thousands; UCB was created for such a time, to encourage these new believers in their faith.” — Ian Mackie, UCB Founder and CEO God has challenged UCB to reach, with His Word, 10% of the UK population this decade. That’s just over 6 million people. 10% is a recognised ‘tipping point’ at which Christians would significantly influence the rest of the nation! Our goal for 2013 is to reach 50% of this target, by impacting 3 million people, one by one, with God’s Word! There’s a lot of work to be done in order to see this incredible vision fulfilled and we know that we cannot do it alone! You can play your part in God's big plan! We must reach people one by one, by working together: ‘…so in Christ we, though many, form one body and each member belongs to all the others.’ Romans 12:5.

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